Complex and extensive book, but afterwards you will be a great deal smarter when it comes to psychology and cognitive processes. The well-known theory of fast and slow thinking is only a small part of the knowledge that this book imparts.

This book introduces psychoanalytic characterology, exploring how unconscious conflicts shape personality and behavior. It provides insights into the complexities of human character. (Not available in English)

This classic explores how all behavior communicates, whether verbal or nonverbal, shaping relationships and interactions. It introduces key ideas on the inescapability of communication and the influence of context in human interactions.

This book argues that top salespeople succeed by challenging customer assumptions and offering fresh insights, focusing on teaching and guiding rather than just meeting needs.

The absolute standard book you can't go past if you want to learn about persuasion. Cialdini brings great examples and content on processes that steer us humans when we decide stuff.

This book by former FBI hostage negotiator Chris Voss introduces powerful negotiation techniques drawn from high-stakes scenarios. Voss combines psychological insights with practical tools to help readers build rapport, gain trust, and negotiate effectively in both professional and personal situations.

explores how narratives shape our perceptions, emotions, and society. It examines the influence of myths and stories across politics, culture, and economics—and highlights how questioning these narratives can reveal new perspectives and possibilities.

(not yet available in English)

Great explanation of how our cognitive processes work and why good storytelling is so strong in communication. Sets a good basic for diving into storytelling.

Content foundation for my storytelling with data part. Very nice visuals and good explanations on how to properly present and explain data and other complex contents.

 In my opinion a modern version of Dale Carnegie’s “How to win friends and influence people”. She explains the phenomenon of charisma in a very simple combination of three factors: Presence, Warmth and Power.

a practical guide to mastering rhetoric, blending 2,500 years of techniques—from Aristotle to modern hypno-rhetoric. It offers strategies, tips, and exercises on avoiding common rhetorical pitfalls, appealing to emotions, and using media effectively, including TV, Skype, and social networks. (Not available in English)

In this classic work, Goffman explores how people consciously and unconsciously perform roles in social interactions, much like actors on a stage. He examines the strategies we use to manage impressions and navigate relationships, revealing the dynamics behind everyday human behavior.

 A great view from a different angle on all the cognitive research and psychology. If you are interested in those kinds of topics, start with some videos from Edward de Bono on Youtube.

Developed by Barbara Minto, this method emphasizes presenting the main idea first, followed by supporting arguments arranged hierarchically. This top-down approach ensures clarity and allows readers to grasp the core message quickly.

This book teaches a reversed structure, starting with the main point ("punch") first, then adding details. Ideal for speeches and texts, it ensures key messages are clear, engaging, and memorable.